Compare performance against practical marketing benchmarks.
Rare AI helps teams understand whether campaign performance is healthy, under pressure, or showing early signs of creative and efficiency decline.
E-commerce / D2C
CTR
1.5%+
Shows strong ad engagement
ROAS
3.0x+
Indicates profitable scaling potential
Frequency
Below 4
Lower fatigue pressure
CPA
Category dependent
Should be compared with margin
Lead Generation
CTR
2.0%+
Healthy audience interest
Landing Conversion
5%+
Strong funnel quality
CPL
Industry dependent
Compare with qualified lead value
Frequency
Below 5
Avoid audience exhaustion
Mobile Apps
CTR
1.5%+
Healthy creative engagement
Install Rate
20%+
Good store / landing fit
D7 Retention
10%+
Better user quality
CPA / CPI
Market dependent
Compare with LTV
Gap Analysis
Rare AI turns benchmarks into action.
Benchmarking is not about chasing one universal number. Rare AI uses benchmark signals as directional context and combines them with spend, conversion, ROAS, CPA, frequency, and campaign-level risk concentration.
Current Performance
Helps marketers move from reporting to decision-making.
Benchmark Context
Helps marketers move from reporting to decision-making.
Action Priority
Helps marketers move from reporting to decision-making.